- Starting point: selling in the order of 100,000 units per year.
- Challenge: competitive pressure required a substantial cost reduction, without redesigning the platform or compromising quality.
- Approach: full BOM cost transparency and should-cost benchmarking, renegotiation and consolidation with current suppliers, then selective integration of Chinese sourcing where it made sense.
- Result: a cost reduction of more than 20%, achieved within 6 months - roughly €40 million in annual EBIT savings, with production kept in Switzerland and product design and quality requirements unchanged.